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Competing on Analytics: Updated, with a New Introduction
book

Competing on Analytics: Updated, with a New Introduction

by Thomas Davenport, Jeanne Harris, David Abney
August 2017
Beginner to intermediate content levelBeginner to intermediate
320 pages
8h 6m
English
Harvard Business Review Press
Content preview from Competing on Analytics: Updated, with a New Introduction

CHAPTER SEVEN

MANAGING ANALYTICAL PEOPLE

CULTIVATING THE SCARCE INGREDIENT THAT MAKES ANALYTICS WORK

When most people vizualize business analytics, they think of computers, software, and printouts or screens full of numbers. What they should be envisioning, however, are their fellow human beings. It is people who make analytics work and who are the scarce ingredient in analytical competition.

Analytical Urban Legends

This assertion is contrary to some analytical urban legends, so let us dispel those now. Years ago, we began hearing extravagant tales of software that would eliminate the need for human analysts. The most popular story involved a data mining episode involving diapers and beer. The gist of the story was that some grocery retailer ...

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Publisher Resources

ISBN: 9781633693739