August 2017
Beginner to intermediate
320 pages
8h 6m
English
When most people vizualize business analytics, they think of computers, software, and printouts or screens full of numbers. What they should be envisioning, however, are their fellow human beings. It is people who make analytics work and who are the scarce ingredient in analytical competition.
This assertion is contrary to some analytical urban legends, so let us dispel those now. Years ago, we began hearing extravagant tales of software that would eliminate the need for human analysts. The most popular story involved a data mining episode involving diapers and beer. The gist of the story was that some grocery retailer ...