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Competing on Analytics: Updated, with a New Introduction
book

Competing on Analytics: Updated, with a New Introduction

by Thomas Davenport, Jeanne Harris, David Abney
August 2017
Beginner to intermediate content levelBeginner to intermediate
320 pages
8h 6m
English
Harvard Business Review Press
Content preview from Competing on Analytics: Updated, with a New Introduction

FOREWORD

I’m convinced that complacency poses one of the most serious threats to any business. Companies so intent on staying the course that they don’t hear the footsteps behind them pay a high price for misguided satisfaction. Photographic film companies didn’t fully appreciate the threat created by digital photography, and probably even less that it would come from smartphones. Newspapers dependent on classified ads didn’t react proactively to online sites like Craigslist. Movie rental companies didn’t react fast enough to streaming companies like Netflix.

The story is almost always the same. Winners become also-rans, and eventually case studies, because it was easier to keep doing the things that made them winners in the first place. The ...

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Publisher Resources

ISBN: 9781633693739