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Competing on Analytics: Updated, with a New Introduction
book

Competing on Analytics: Updated, with a New Introduction

by Thomas Davenport, Jeanne Harris, David Abney
August 2017
Beginner to intermediate content levelBeginner to intermediate
320 pages
8h 6m
English
Harvard Business Review Press
Content preview from Competing on Analytics: Updated, with a New Introduction

INDEX

Abbasi, Sohaib, 234

Ab Initio Software Corporation, 233

A/B testing, 242

Accenture, 77, 78, 85, 208

AC Milan, 42

ACNielsen, 131

action, designing decision making for, 163

activity-based costing (ABC), 92

actuarial and risk management 103105

AdSense, 136137

advertising, digital, 133, 136137

AIG, 202

airlines, 59, 78, 8889

Alderson, Sandy, 3738

alerts, 253

Alexander, Rob, 7071

algorithmic trading, 85

Amazon

analytical decision making at, 3334

analytical leadership at, 193194

analytics-based competition at, 2425

Analytics Maturity Assessment of, 47

Echo/Alexa, 255

experiments at, 73

pricing optimization at, 141

senior management commitment at, 55, 56

supply chain management at, 149151

ambition, 5861

Ambrose, John, 147

American ...

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Publisher Resources

ISBN: 9781633693739