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Creative Process
The biggest step of my creative process is to come up with the
concept. Whether I’m working on a cartoon, where I need to write
as well as draw it, or a poster, where I need to focus on design,
or simply an illustration, the concept is more than half the battle.
Ideas come to me at random times. Sometimes I jot down notes
while I’m in the middle of dinner or I get out of bed when I can’t
sleep at 3 a.m. and write down an idea that’s been swimming in
my head. Sometimes I get caught in a deadline crunch and just
have to force myself to brainstorm. Depending on the project,
I turn to various sources for inspiration—everything from the
newspaper or the Internet to old album covers, comic books,
or poster designs.
Once I’ve got a general concept, I begin sketching. Depending
on the project, I work in two possible ways. I may do a very light,
rough sketch in blue pencil and then go right over it with ink for the
final drawing. Or, I may do a much tighter sketch in ink, then blow
it up in size and draw on a vellum overlay for the final drawing.
Once I have the ink drawing done, I’ll scan it into Photoshop and
convert it to vector art. Then I’ll finish the piece in Illustrator, which
allows me to layer and combine elements and add color and
shading. Illustrator files are also easy to email to printers, art direc-
tors, and other clients.
W
ard Sutton is a cartoonist, an illustrator, and an
animator. He creates the weekly political car-
toon Sutton Impact for the Village Voice, as well
as a weekly political cartoon parody for the Onion. In 2005
Sutton Impact: Seven Stories Press published The Political
Cartoons of Ward Sutton. His cartoons and illustrations have
appeared in the New York Times, Spin, Rolling Stone, Enter-
tainment Weekly, TV Guide, and many more publications.
Sutton has created concert posters for Beck, Pearl Jam,
Radiohead, and Phish; the Broadway show poster for John
Leguizamo’s 1998 Freak; and the artwork for the 2000 Sun-
dance Film Festival.
His animation credits include the opening segment of the
cult show Strangers with Candy, as well as work for HBO and
TV Land. He currently lives and works in Greenwich Village,
New York City, with his wife, Sue Unkenholz, with whom he
formed Sutton Impact Studio in 2000.
Ward Sutton
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