Creating Flash Advertising

Index

A

ActionScript 10, 11, 42, 56, 58, 101, 143, 157

ActionScript Technology Center 143

ActiveX 53

ad 1, 3–4, 12–13, 17–19, 33–36, 41–43, 48, 51, 58–59, 65–67, 69, 73, 104, 106–108, 113, 116, 118–121, 123–125, 158–159, 171

formats 4, 6, 15, 19, 106–109

planning 42, 67

preview feature 121

rotation 114–115

server 14–15, 52, 111, 115–117, 122–124

server tool 116, 118–119, 124

serving company 4, 42, 51–53, 108, 120, 122

specs 18–19, 42

units 3, 5–7, 54

addListener() 210

advertisement 3, 107, 158, 161

advertising 1, 3, 8, 11, 19, 31–32, 34, 36, 77, 103, 109, 113–114, 118–120, 131, 155–156, 159, 162, 166–167

agencies 26, 113, 163–164

contextual 159

examples 169–180

standards 6

templates 7, 8, 43

word of mouth 162–166

advertising specs 18

agency ...