July 2012
Intermediate to advanced
256 pages
5h 27m
English
Content preview from Creating Flash AdvertisingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 1
Flash Advertising Quick Start
With the lines between the computer desktop, the Internet, and the television blurring more and more every day, it has become increasingly important to give users better, more intriguing experiences in everything they do online, including viewing advertising. Whether it’s a small ad with some fun animation, a larger rich-media ad with interactive video, or a full microsite for a product or service, people want to be wowed and your clients want you to wow them.
Flash has matured and grown into a powerful tool over the years, but there are still a lot of ads and sites out there giving some people a bad impression and it’s up to us to change their minds. So how do we change the minds of these people and wow ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.