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Creating Flash Advertising by Jason Fincanon

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CHAPTER 1

Flash Advertising Quick Start

With the lines between the computer desktop, the Internet, and the television blurring more and more every day, it has become increasingly important to give users better, more intriguing experiences in everything they do online, including viewing advertising. Whether it’s a small ad with some fun animation, a larger rich-media ad with interactive video, or a full microsite for a product or service, people want to be wowed and your clients want you to wow them.

Flash has matured and grown into a powerful tool over the years, but there are still a lot of ads and sites out there giving some people a bad impression and it’s up to us to change their minds. So how do we change the minds of these people and wow ...

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