July 2012
Intermediate to advanced
256 pages
5h 27m
English
Content preview from Creating Flash AdvertisingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 5
Forms and Data in Ads
In some ads, you’ll need to gather information from your users to improve their experience. You may want to give them the opportunity to select options on a new car as in the XYZ Motors example earlier in the book or you may want to let them fill out information for something else altogether. A good example of an ad to use a form in might also be one for a travel company. Again, for the sake of an example, let’s choose a fictional name for our travel company—how about TravCo.
TravCo comes to you and says they want to let people know about discount prices for flights and hotels that people need to reserve for the upcoming holidays. You or your creative team sit down, design some layouts, and show them to your new ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.