4

Who are our customers? The customer service chain

image Because the customer has a NEED, we have a job to do.

image Because the customer has a choice, we must be the BETTER CHOICE.

image Because the customer has sensibilities, we must be CONSIDERATE.

image Because the customer has an urgency, we must be QUICK.

 Because the customer is unique, we must be FLEXIBLE.

Get Customer Care now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.