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Customer Relationship Management
book

Customer Relationship Management

by Michael Pearce
March 2021
Intermediate to advanced
212 pages
4h 39m
English
Business Expert Press
Content preview from Customer Relationship Management

References

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Dr.G. Chuna Babu 2016

Cambra – Fierro, Centeno, Olavarria, and Vazquez – Carrasco 2017

Croteau and LI 2003

Greenleaf and Winer 2002

Kumar and Ramini 2004

Lun, Jinlin and Yingying 2008

Nweke (n.d.)

Payne and Frow 2005

Parvatiyar and Sheth 2002

Rababah, Mohd, and Irahim 2010

Rai 2014

Ryals and Knox 2001

Santos and Castelo 2010

2.

Dr. G. China, Babu 2016

Baharun 2008

Berry 1983

Collinger 2003

Evans and Laskin 1994

Malhan and Dr. Anjum 2017

Naderian and Baharun 2013

Ryals and Payne 2001

Santos, Almeida, and Monteiro 2003

Zikmund, McLeod, and Gilbert 2003

3.

Anderson, Fornell, and Mazvancheryl 2004

Dr. Angamuthu 2015

Arnold, Price, and Zinkhan 2003

Baharun 2008

Ballester and Aleman 2001/2005

Bowen and Chen 2001

Carev 2008

Malihan and ...

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Publisher Resources

ISBN: 9781953349651