March 2021
Intermediate to advanced
212 pages
4h 39m
English
To everyone I have met in my consultancy and business career who have helped shape my thinking on CRM as a business model fit for modern times, in which the customer should be at the center of all companies’ strategic planning. In particular, my thanks to friends and colleagues in Adactus who created the “space” and provided support to enable me to write this book.
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