March 2021
Intermediate to advanced
212 pages
4h 39m
English
Content preview from Customer Relationship Management
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What Is Needed to Successfully Develop and Implement a CRM Strategy?
Earlier chapters have covered the various aspects of CRM development and implementation. Here is a summary of the key principles and practical steps that should be embodied in your approach to CRM. The foundations underpinning CRM, which, if not put in place, will mean you have not built a solid and robust CRM business model and related practices and processes.
Remember, above all, that developing and operating a CRM model is more than installing a software package. Fundamentally, it is a “top down” approach to business management. It involves all the functional areas of your business who need to be fully engaged and integrated into the CRM strategy and operating plan—human ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.