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Customer Relationship Management
book

Customer Relationship Management

by Michael Pearce
March 2021
Intermediate to advanced
212 pages
4h 39m
English
Business Expert Press
Content preview from Customer Relationship Management

About the Author

A Fellow of the Institute of Consulting, Mike Pearce’s career spans senior positions in corporate management with “blue-chip” companies, management consultancies (including MD of an American Consultancy) and running his own businesses; all under the general umbrella of sales, marketing and CRM.

His career includes Executive and Non-Executive Directorships and working in and providing consultancy services to a wide spectrum of businesses—from large to small with a mixture of private and listed companies as well as setting up, developing and selling two companies.

The breadth and depth of his career experience has enabled him to witness the practical dimensions of CRM thereby placing him in a good position to draw insights on how ...

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Publisher Resources

ISBN: 9781953349651