March 2021
Intermediate to advanced
212 pages
4h 39m
English
Content preview from Customer Relationship Management
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Useful Measurement Definitions
Return On Investment (ROI)
Return on Investment (ROI) is a financial metric of profitability that is widely used to measure the return or gain from an investment. It is a simple ratio of the gain from an investment relative to its cost. It is used to evaluate the efficiency and effectiveness of an investment.
In CRM, it can be used to measure the effectiveness of an individual marketing or sales campaign or the payback on customer development.
Individual Campaign
This applies to any individual campaign, deployed against either acquisition or retention objectives, where there is a call to action connected to a measurable response on transaction value.
Notes
A. Net revenue = Gross revenue less VAT less ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.