March 2021
Intermediate to advanced
212 pages
4h 39m
English
Content preview from Customer Relationship Management
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Letters ‘f’ and ‘t’ after page numbers indicate figure and table, respectively.
Artificial Intelligence (AI), 126, 146
Average Order Value (AOV), 88, 190
B2B. See also Customer Relationship Management (CRM)
CRM application, reasons for, 163
CRM benefits, factors influencing, 165–169
CRM system, scope in, 170
customer facing processes and components, 163–164
sales management 168
sales operation, scoping of, 168–169
Bespoke CRM system, 139
Big data 1
Board of Directors, 14, 16, 18, 27, 154, 155, 157, 158, 172, 173
Brand Bible, 73
Brand equity matrix, 30, 31f, 32
cluster zones in, 32
Brand leaders, 81
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