The Macro Picture
Bluntly put, CRM technology is all about managing a company’s customer relationships. That is why many people think CRM is technology led. But, CRM technology is not the tail wagging the CRM dog!
The customer first
The CRM strategy second
The CRM systems solution third
The CRM philosophy is simple—PUT THE CUSTOMER FIRST. It is a customer centric business model. It starts and ends with the customer. There are some famous quotes by Jeff Bezos of Amazon to reinforce this:
“It’s our customers who tell us what to do next.”
“The most important single thing is to focus obsessively on the customer. Our goal is to be the earth’s most customer-centric company.”
(refferralcandy, blog, 69 of the Best Jeff Bezos ...
Get Customer Relationship Management now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
