“A thoughtful and thoroughly engaging commentator on design management, David Hands blends well-documented research and a wonderful array of international case studies that clearly illustrate the value of design to organizations, regardless of industry and commercial sector. An invaluable guide to both students and practitioners of design management.”
Rachel Cooper OBE, Distinguished Professor of Design Management and Policy, Lancaster University, UK
“A wonderful book which not only gives a holistic view of design management in a broad context, but also practically combines methods and tools with case studies. It is a powerful handbook that every innovator in design business needs to read.”
Cai Jun, Professor at Academy of Arts and Design and ...
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