November 2017
Intermediate to advanced
256 pages
7h 5m
English
Content preview from Design Management
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Conclusion
In the introduction to this book we focused on the origins of design management, beginning with the seminal text by Michael Farr (1965) arguing that:
Design management is the function of defining a design problem, finding the most suitable designer, and making it possible for him to solve it on time and within budget. This is a consciously managed exercise which can apply to all areas where designers work.
It is timely to reacquaint ourselves with this prescient statement as it marks a moment in time that initiated considered and at times heated debate as to where design value lies and who is responsible for its visionary leadership.
Since the 1960s, the world has changed considerably and as a consequence so has design; undoubtedly ...
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