November 2017
Intermediate to advanced
256 pages
7h 5m
English
Content preview from Design Management
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06
Design as a possible instrument for growth and innovation
Mexico case study
A FEATURED CASE STUDY CONTRIBUTED BY DR BEATRIZ ITZEL CRUZ MEGCHUN, ASSISTANT PROFESSOR IN THE COLLEGE OF ARCHITECTURE, ART AND DESIGN AT THE AMERICAN UNIVERSITY OF SHARJAH, UNITED ARAB EMIRATES
LEARNING OBJECTIVES
This chapter will:
- Examine the macro-economic context of Mexico and its industrial structure.
- Critically discuss the design industry and its contribution to the national economy.
- Illustrate examples of design that reflect Mexican national identity.
Introduction
Nations have unique socio-historical elements that define their economic development. Their customs, economic and political organizations, laws, patterns of consumption, family structures, gender ...
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