November 2017
Intermediate to advanced
256 pages
7h 5m
English
Content preview from Design Management
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Introduction
In 1965, Michael Farr portentously asks the question, ‘Design management, why is it needed now?’, arguably offering the first formal definition of design management as a critical business imperative (Farr, 1965). Since then, design management has been on a steadfast journey of continual development and refinement, weaving between the two interrelated domains of design theory and practice. Design management is still in its infancy as a conscious area of activity, and it is both timely and critically important that we again urgently ask the question that Farr raised over 50 years ago.
The world has changed greatly since then, largely through globalization and technological advancements; as such, it is only appropriate that we revisit ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.