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Design Management
book

Design Management

by David Hands
November 2017
Intermediate to advanced
256 pages
7h 5m
English
Kogan Page
Content preview from Design Management

02

Design management in action

Case studies

LEARNING OBJECTIVES

This chapter will:

  • Provide an understanding of the nature and role of design in a variety of business contexts.
  • Offer an awareness of the interrelationship between design and business.
  • Introduce and develop an understanding of the role of design in achieving organizational goals.

Introduction

Understanding the business context is one of the main requirements of design management. The dynamic nature of the business world requires flexibility and proper multidisciplinary communication. Dealing with different stake-holders who have different perspectives can be a significant challenge for designers and design managers. This chapter will cover multiple aspects of the relationship ...

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Publisher Resources

ISBN: 9780749478421