November 2017
Intermediate to advanced
256 pages
7h 5m
English
Content preview from Design Management
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01
Design values
Design and the organization
LEARNING OBJECTIVES
This chapter will:
- Introduce the value and benefits of design to the organization.
- Articulate the scope and role of design as a strategic organizational asset.
- Illustrate the link between design and business-planning activity.
- Finally, explore a selection of practices and methods of design as a strategic source of innovation.
Introduction
This chapter introduces a wide array of issues surrounding the value and importance of design (and indeed design management) to the organization. It begins by offering a comprehensive discussion on the value (both tangible and intangible) of design in terms of developing new products and services and how design is the bridge between creativity ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.