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Design Management
book

Design Management

by David Hands
November 2017
Intermediate to advanced
256 pages
7h 5m
English
Kogan Page
Content preview from Design Management

04

Design strategies in action

Case studies

LEARNING OBJECTIVES

This chapter will:

  • Offer an illustration of the different types of design strategies deployed within a variety of business contexts.
  • Provide an understanding of the interrelationship between design and business-planning activities.
  • Demonstrate the importance of design strategy implementation in achieving corporate goals.

Introduction

The previous chapter discussed the business imperative for an integrated design strategy and how, if carefully thought through and implemented, it can yield significant rewards to the organization. The rewards could be considerable: increasing market share in ever-more-crowded and highly competitive marketplaces; enhanced company reputation leading ...

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Publisher Resources

ISBN: 9780749478421