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Design Principles for Process-driven Architectures Using Oracle BPM and SOA Suite 12c
book

Design Principles for Process-driven Architectures Using Oracle BPM and SOA Suite 12c

by Matjaz B Juric, Sven Bernhardt, Danilo Schmiedel, Mark Simpson, Winterberg, Torsten
June 2015
Intermediate to advanced
444 pages
11h 15m
English
Packt Publishing
Content preview from Design Principles for Process-driven Architectures Using Oracle BPM and SOA Suite 12c

Monitoring RYLC with BAM

Now that RYLC has a process-driven architecture in place to allow it to deliver service in a much more efficient manner and tailor rental deals to the customer needs; it is looking to build on the architecture foundations and grow demand through marketing activities. To ensure these are effective and to consider which countries react best to which campaigns, they are looking to build a BAM dashboard to track in real time the responses to a direct digital marketing campaign. They will target offers through Twitter, Facebook-sponsored links, direct e-mails, and a local television campaign. Over the course of a few days, they will consider the most effective lead generation technique and invest more heavily in that.

The aim ...

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Publisher Resources

ISBN: 9781849689441