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Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels, 3rd Edition by Jay R. Galbraith

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Chapter 13

Organizational Design Challenges and Opportunities Resulting from Big Data

The subject of big data has literally burst on the scene in the past few years. Recall our definition earlier that big data refers to the volume, variety, and velocity of data today, combined with analytics to extract insights from those data. Today big data are receiving more than their fair share of media hype. But if we look beyond the hype, we can see some real substance that underlies the phenomenon. Big data have been given some legitimacy by reports from the World Economic Forum, the McKinsey Global Institute, and the Economist Intelligence Unit. In their recent book, The New Digital Age (2013), Eric Schmidt and Jared Cohen from Google have given a remarkably ...

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