Acknowledgments
ANY PROJECT OF THIS MAGNITUDE is well beyond the scope of individual effort. Literally scores of people are involved, and thanking them all properly is bound to be an imperfect process. Sorry if I missed anyone!
First, I'd like to thank my UXmatters editor, Pabini Gabriel-Petit. Pabini was instrumental in making this book happen and supported and encouraged my writing through the UXmatters Search Matters column, tirelessly weeding out imperfections from my sentences. I'd also like to also thank a fantastic editing and creative team at Wiley—Scott Meyers, Mary James, Jason Gilmore and everyone else involved in producing this book. Likewise, I want to thank my fantastic agent, Neil Salkind and the great folks of Studio B.
I also want to thank all my fantastic co-writers who have contributed a great deal of their personal time and expertise to producing this book: Frank Guo, whose knowledge of eyetracking and ads research was invaluable in writing the ads chapter; Tricia Clement, whose expertise in behavioral psychology, information architecture, and help systems is second only to her ability to bring out the best in people; Ahmed Riaz, one of the most creative and visually gifted interaction designers I ever had the privilege to work with. Special thanks to Peter Morville for writing such a kind foreword at short notice and for his continual support and inspiration.
I also want to thank the amazing writers, designers, and UX practitioners who contributed their unique ...
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