May 2011
Intermediate to advanced
416 pages
9h 32m
English
Content preview from Designing Search: UX Strategies for eCommerce SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents
PART I 
OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
CHAPTER 1 
STARTING FROM ZERO: WINNING STRATEGIES FOR NO SEARCH RESULTS PAGES
The No Search Results Page: Your Key to Competitive Search Advantage
Create a Robust Partial Match Strategy
Employ Multiple Content Strategies
Case Study: Hotmail No Search Results Page
How Can Your Site-Search Analytics Help You?
Search as a Multichannel Experience
CHAPTER 3 CHOOSING THE RIGHT SEARCH RESULTS PAGE LAYOUT
Optimizing for Your Best Customers
Handling Margins in Fixed-Width Layouts
CHAPTER 4 BALANCING POGOSTICKING AND PAGE RELEVANCE
Overly Rich Search Results Can Be Unhealthy for Your Site
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.