May 2011
Intermediate to advanced
416 pages
9h 32m
English
Content preview from Designing Search: UX Strategies for eCommerce SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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APPENDIX
DESIGNING SEARCH: Best Practices
I've compiled each chapter's key tips, tricks, and best practices into this bonus appendix. Use this material as a quick refresher before beginning each new project!
CHAPTER 1: BEST PRACTICES
When implementing no search results pages, it helps to keep in mind the following best practices:
- On an ecommerce site, a search interaction is a conversation between the site and a customer. Do not treat a zero search results condition as an error. Instead, see a no search results page as an opportunity to enhance and deepen the conversation when misunderstandings occur.
- The effort and ingenuity a product team invests in a no search results page is indicative of its overall dedication to customer success. Unfortunately, most design teams consider zero search results an error condition resulting from a user error and have no strategy for taking advantage of the zero search results condition to differentiate their site.
- Ignoring this special kind of search results page virtually guarantees a mediocre search experience, with the result that shoppers fail to find what they need. On the other hand, overcoming the challenges of zero search results pages through original thinking could revolutionize the entire ecommerce industry, in much the same way the Google Did you mean… feature has revolutionized Web search.
- Although there is no simple set of rules that guarantees a successful design for a no search results page, you should follow the following four ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.