Developer Relations: How to Build and Grow a Successful Developer Program

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021

C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_12

12. Developer Segmentation

Caroline Lewko¹   and James Parton²

(1)

Vancouver, BC, Canada

(2)

London, UK

 

Based on your developer program’s goals and objectives and the product you are supporting, it’s time to decide which developers are your target audience. Who do you want to use your product and become part of your program and community?

To effectively reach developers, you must first understand several things about them:

• Their motivation – Why do they do what they do?

• Their skill set – What tools and resources do they currently use, and what gaps do they have?

• Their goals – What ...