Based on your developer program’s goals and objectives and the product you are supporting, it’s time to decide which developers are your target audience. Who do you want to use your product and become part of your program and community?
To effectively reach developers, you must first understand several things about them:
Their motivation – Why do they do what they do?
Their skill set – What tools and resources do they currently use, and what gaps do they have?
Their goals – What ...
