© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021
C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_5

5. The Audience: Developers

Caroline Lewko1   and James Parton2
(1)
Vancouver, BC, Canada
(2)
London, UK
 

The target audience of developers is of course one of the main differentiators of Developer Relations. Identifying the right target for your program and engaging developers throughout their journey is your challenge. Success requires you and your team to be experts in their field as well as having the knowledge and appreciation of developers.

In this chapter, we’ll explore the size of the developer population and then review the typical characteristics of this audience or “developer ...

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