Developer Relations: How to Build and Grow a Successful Developer Program

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021

C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_6

6. Developers As Decision Makers

Caroline Lewko¹   and James Parton²

(1)

Vancouver, BC, Canada

(2)

London, UK

 

As the software and technology sectors grow, so does the number of developers. Hand in hand has been the rise of developers’ decision-making influence within organizations. Fueled by advances in business models discussed in Chapter 3, many developer tools now have a free entry point or offer low-risk pay-as-you-go pricing. Today, developers can find out about a new tool, trial it, and buy it in minutes, independently of any formal procurement process in their company.

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