As the software and technology sectors grow, so does the number of developers. Hand in hand has been the rise of developers’ decision-making influence within organizations. Fueled by advances in business models discussed in Chapter 3, many developer tools now have a free entry point or offer low-risk pay-as-you-go pricing. Today, developers can find out about a new tool, trial it, and buy it in minutes, independently of any formal procurement process in their company.
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