Developer Relations: How to Build and Grow a Successful Developer Program

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021

C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_9

9. Developer Products

Determining Value and Finding Fit

Caroline Lewko¹   and James Parton²

(1)

Vancouver, BC, Canada

(2)

London, UK

 

As mentioned at the beginning of the book, you may be starting a Developer Relations program, benchmarking your program, launching a new product, or just trying to learn more about DevRel. You may sit in a marketing role, or product development, or be a sales support engineer. No matter which scenario or role you fall into, ground zero is getting to know the product you are being asked to promote and support. Let’s see what you need to know.

Treat Your ...