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Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
book

Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

by Dale Neef
November 2014
Beginner to intermediate
320 pages
7h 56m
English
Pearson
Content preview from Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

3. The Battle for the Internet Gateway into the Television

Key Chapter Points

• Most of the huge growth in digital data comes from online music, video, and games, which people increasingly want to access via the Internet on their home TV.

• The Internet tech companies want access to that home-TV online market.

• Traditional cable/satellite Internet service providers (ISP)s in America have bundled services to try to protect their telephone, broadband, and pay-TV offerings.

• This has led to a battle between ISPs and the major Internet tech companies for domination of the Internet gateway to the online TV.

• Both groups are moving toward monitoring and collecting viewer data and providing targeted advertising.

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Publisher Resources

ISBN: 9780133838190Purchase book