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Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation by Dale Neef

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4. The Battle for the Gateway into the Mobile Internet

Key Chapter Points

• Tremendous worldwide mobile phone, smartphone, and tablet growth has occurred in the past four years.

• Apple’s iOS and Google’s Android operating systems dominate the mobile marketplace.

• The utility and profitability of apps caused an explosion in development and the emergence of the “app economy.”

• The need to make online payments from mobile phones as simple and as safe as possible led the Internet tech companies to develop mobile online payment systems.

• As more people access the Internet from their mobile phones, advertisers are shifting their efforts away from print, TV, and PCs, and toward mobile devices.

• To retain control and capture as much advertising ...

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