November 2014
Beginner to intermediate
320 pages
7h 56m
English
book
Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
by Dale Neef
Content preview from Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
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4. The Battle for the Gateway into the Mobile Internet
Key Chapter Points
• Tremendous worldwide mobile phone, smartphone, and tablet growth has occurred in the past four years.
• Apple’s iOS and Google’s Android operating systems dominate the mobile marketplace.
• The utility and profitability of apps caused an explosion in development and the emergence of the “app economy.”
• The need to make online payments from mobile phones as simple and as safe as possible led the Internet tech companies to develop mobile online payment systems.
• As more people access the Internet from their mobile phones, advertisers are shifting their efforts away from print, TV, and PCs, and toward mobile devices.
• To retain control and capture as much advertising ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.