November 2014
Beginner to intermediate
320 pages
7h 56m
English
book
Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
by Dale Neef
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
Adometry, 149
AdSense, 128
advertising
customer data, applying Big Data analytics to, 21
evolution of electronic advertising, 70-72
FAN, 81
MoPub Marketplace, 82
multichannel monitoring, 72
recommendation analytics, 133-135
re-targeting, 81
static auctions, 72
tech giants’ rivalry for revenue, 72-83
AgilOne, 142
Ahrendts, Angela, 19
Alibaba, 38
Amazon, 37
Fire TV, 52
Kindle Fire, 59
Amazon Dash, 65
Amazon Local Register, 60
ambient intelligence, 104
analytics
applying Big Data analytics to customer data, 18-21
behavior analytics, 144
correlation versus causation, 179-181
digital fingerprinting, 150
Euclid, 143
recommendation ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.