book
Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
by Dale Neef
November 2014
Beginner to intermediate
320 pages
7h 56m
English
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Contents
Chapter 1 The Big Data Big Bang
The Defining Features of Big Data
The Four Key Benefits of Big Data
Chapter 2 Big Data and the Battle for Control of the Consumer Internet
Power to the People: The Democratization of Technology
The Emergence of the Internet Tech Giants
Much More to Play For: The Battle for Control of the Consumer Internet
User Data and the Faustian Bargain
Chapter 3 The Battle for the Internet Gateway into the Television
Chapter 4 The Battle for the Gateway into the Mobile Internet
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