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Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation by Dale Neef

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10. Doing Business in a Big Data World

Key Chapter Points

• Surveys show that there are a significant number of Big Data projects underway in a wide variety of industries.

• Big Data projects can be sponsored by a variety of functions within companies but are mostly driven by sales and marketing.

• This new level of data management means that the traditional chief information officer (CIO) position is evolving into other c-level positions, including the chief data technology officer and the chief data marketing officer.

• Company managers contemplating a Big Data project need to take into account various architectural, organizational, and security considerations before deciding on a Big Data project strategy.

In the world of Big Data and the ...

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