Skip to Content
Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
book

Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

by Dale Neef
November 2014
Beginner to intermediate
320 pages
7h 56m
English
Pearson
Content preview from Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

10. Doing Business in a Big Data World

Key Chapter Points

• Surveys show that there are a significant number of Big Data projects underway in a wide variety of industries.

• Big Data projects can be sponsored by a variety of functions within companies but are mostly driven by sales and marketing.

• This new level of data management means that the traditional chief information officer (CIO) position is evolving into other c-level positions, including the chief data technology officer and the chief data marketing officer.

• Company managers contemplating a Big Data project need to take into account various architectural, organizational, and security considerations before deciding on a Big Data project strategy.

In the world of Big Data and the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Too Big to Ignore

Too Big to Ignore

Phil Simon

Publisher Resources

ISBN: 9780133838190Purchase book