book

Do You Matter?: How Great Design Will Make People Love Your Company

August 2008

Beginner

256 pages

4h 14m

English

Read now

Unlock full access

Dedication
Design or Die
Why?
Positive Examples of Design-Driven CompaniesDesign for the Seoul—Samsung’s TurnaroundInterface Gets in the Face of Business as UsualGetting on Target with TargetSome Not So Positive ExamplesStarbucks Slips in CoffeePolaroid Loses Focus LockImplementationHow Do You Know How Your Customers Feel?Cost FactorsThe Human Factor
The Living Nature of a BrandYour Brand CommunicatesYour Brand Is About ValueHow To Really Be Cool, Not Just Act CoolYour Brand Should Be As Alive As a PersonOnce There, a Brand’s Success Is Yours to LoseHow Do You Know How You’re Doing in Respect to Customer Experience?
Starting with Experience, Hopefully Ending with ItBeing the CustomerHow Do You Do This?Portals to ExperienceThis All Sounds Good, But One More Time, How Do I Go About Doing It?You Can Do It, We Can’t HelpWhat the W? A Hotel As Suite As They Come!

What Is Design Language?Speaking in TonguesGetting to Your Own Design Language and Strategy
FocusLong-TermAuthenticVigilantOriginalRepeatable
1. Design matters2. Design is a process, not an event3. If it was easy, everybody would do it
Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8

Appendix . Endnotes

1.	Leander Kahney, “Inside Look at Birth of the iPod,” Wired, 21 July 2004.
2.	Tom Hornby and Dan Knight, “A History of the iPod,” Orchard, September 2007.
3.	Janice Steinberg, “The 800-lb. Gorilla,” San Diego Union–Tribune, 19 January 2006.
4.	Marty Neumeier, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Peachpit Press, 2005).

5.	Lewis P. Carbone, Clued In: How to Keep Customers Coming Back Again and Again (Pearson, 2004).
6.	www.designmuseum.org/design/jonathan-ive.
7.	Frank Rose, “Seoul Machine,” Wired, May 2005.
8.	Ibid.
9.	www.gallup.com/poll/.
10.	Target Corporation, http://sites.target.com/images/corporate/about/pdfs/cor_factcard_101107.pdf), 10 October 2007.
11.	See Wikipedia for the back-story. ...