Skip to Main Content
Do You Matter?: How Great Design Will Make People Love Your Company
book

Do You Matter?: How Great Design Will Make People Love Your Company

by Robert Brunner, Stewart Emery, Russ Hall
August 2008
Beginner content levelBeginner
256 pages
4h 14m
English
Pearson
Content preview from Do You Matter?: How Great Design Will Make People Love Your Company

Chapter 8. Building a Design-Driven Culture

You have to design and build the organizational culture to serve the intended customer experience. If you don’t do this, you cannot achieve success that lasts.

Throughout this book, you have seen many examples of companies that get it right, and others that don’t. Here’s the thing. It’s possible that five years from now some might have slipped, while others might have found their stride again. It has become something of a spectator sport for people to look at the companies offered as models in books like In Search of Excellence, Built to Last, or Good to Great to see how they’ve done lately, particularly if they appear to have faltered or lost their way a bit. We believe there are lessons for us all if ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Do Good: How Design Can Change the World

Do Good: How Design Can Change the World

R.G.D. David B. Berman FGDC
Lead Yourself to Success

Lead Yourself to Success

Alan Chambers, MBE

Publisher Resources

ISBN: 9780137149506Purchase book