August 2008
Beginner
256 pages
4h 14m
English
book
Do You Matter?: How Great Design Will Make People Love Your Company
by Robert Brunner, Stewart Emery, Russ Hall
Content preview from Do You Matter?: How Great Design Will Make People Love Your CompanyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. How To Matter
What design can do for you—how design communicates with people—how the design of products and services creates an emotional connection with your customers—how great design builds bulletproof brands.
In the 1880s, Lunsford Richardson, a pharmacist in Selma, North Carolina, was experimenting with a formula to relieve colds and pneumonia for his customers. He arrived at the active ingredients of Camphor, Eucalyptol, and menthol, and inactive ingredients of cedar leaf oil, nutmeg oil, Petrolatum, Thymol, and turpentine oil. A classic was born. The product succeeded because it worked when other products sold by snake oil salesmen didn’t. People came to depend on it, and they liked it better than anything else they had tried. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.