book

Do You Matter?: How Great Design Will Make People Love Your Company

August 2008

Beginner

256 pages

4h 14m

English

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Dedication
Design or Die
Why?
Positive Examples of Design-Driven CompaniesDesign for the Seoul—Samsung’s TurnaroundInterface Gets in the Face of Business as UsualGetting on Target with TargetSome Not So Positive ExamplesStarbucks Slips in CoffeePolaroid Loses Focus LockImplementationHow Do You Know How Your Customers Feel?Cost FactorsThe Human Factor
The Living Nature of a BrandYour Brand CommunicatesYour Brand Is About ValueHow To Really Be Cool, Not Just Act CoolYour Brand Should Be As Alive As a PersonOnce There, a Brand’s Success Is Yours to LoseHow Do You Know How You’re Doing in Respect to Customer Experience?
Starting with Experience, Hopefully Ending with ItBeing the CustomerHow Do You Do This?Portals to ExperienceThis All Sounds Good, But One More Time, How Do I Go About Doing It?You Can Do It, We Can’t HelpWhat the W? A Hotel As Suite As They Come!

What Is Design Language?Speaking in TonguesGetting to Your Own Design Language and Strategy
FocusLong-TermAuthenticVigilantOriginalRepeatable
1. Design matters2. Design is a process, not an event3. If it was easy, everybody would do it
Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8

Praise for Do you matter?

	“Telling great stories through design leads to experiences your customers will love. This book uncovers the path to world class design that matters to people and to profits that shareholders treasure.”
	--Sam Lucente vice president, HP Design

	“Being design-driven is not about just making beautiful products. It is about how a company can deliver a positive emotional idea to the customer. This book will tell you how to embed great design in your business culture.”
	--Sang-yeon Lee director, Samsung Design America

	“If your interest is brand and design, Do You Matter? dares to ask the tough questions, and ventures to answer them with insight and clarity. Well done Brunner and Emery!”
	--Todd Wood vice president, industrial ...

R.G.D. David B. Berman FGDC

Kristine W. Powers, Jessica B.B. Diaz

Thomas Wedell-Wedellsborg

Bernd H. Schmitt, David L. Rogers, Karen Vrotsos

ISBN: 9780137149506Purchase book