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Do You Matter?: How Great Design Will Make People Love Your Company
book

Do You Matter?: How Great Design Will Make People Love Your Company

by Robert Brunner, Stewart Emery, Russ Hall
August 2008
Beginner
256 pages
4h 14m
English
Pearson
Content preview from Do You Matter?: How Great Design Will Make People Love Your Company

Chapter 9. Go Forth and Matter

We want to thank you for having taken this journey with us for the last couple of hundred pages. We hope that it has been an enlightening experience for you, and that it has helped you understand how great design can take your enterprise to new levels.

We’d like to conclude this offering of ideas and examples by presenting an overarching context. Why does design really matter? Why should you take on the difficult task of re-engineering your company to become design driven? We’ve shown you examples of how a handful of companies have used design to create enormous success for their business, but what really is the root of the reason of why design could take them there? Well, we believe that there is a higher-level idea ...

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Publisher Resources

ISBN: 9780137149506Purchase book