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Do You Matter?: How Great Design Will Make People Love Your Company
book

Do You Matter?: How Great Design Will Make People Love Your Company

by Robert Brunner, Stewart Emery, Russ Hall
August 2008
Beginner
256 pages
4h 14m
English
Pearson
Content preview from Do You Matter?: How Great Design Will Make People Love Your Company

Chapter 7. Your Products and Services Are Talking to People

How to make sure that they’re saying the right thing—What is a design language?—Why is it important?—Thinking strategically.

You decide the primary family auto has been a good and faithful servant but it will soon be hitting its high-maintenance years, so you drive out to your city’s motor mile, and wrestle your car’s way through Saturday afternoon shopping traffic to where a string of various dealerships line the road. You start down the access road and glance into the lots, unaware that each suite of products is having a conversation with you, each brand making a design promise. What you are experiencing is design communication, a.k.a. as design language, and the most successful suites ...

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Publisher Resources

ISBN: 9780137149506Purchase book