Driving Digital Strategy

Introduction

Framework for Reinventing Your Business

Disruption and transformation get a lot of hype, and for good reason. Digital technologies have had a profound impact on the world, disrupting entire industries while also enabling companies such as Facebook and Amazon to achieve exponential growth. There’s no doubt that incumbents have struggled as new and nimble players have emerged with innovative business models. But there’s also a more important story to tell: as much as digital has posed a threat to the old guard, and continues to do so, it also presents an endless number of opportunities for companies from traditional industries.

The Weather Company is a case in point. When consumers moved away from TV to mobile phones but did not stay ...