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Driving Digital Strategy
book

Driving Digital Strategy

by Sunil Gupta
July 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Driving Digital Strategy

Notes

Introduction

1. Kasper Rørsted, interview by author.

Chapter 1

1. Theodore Levitt, “Marketing Myopia,” Harvard Business Review, August 1960, 45–56.

2. Das Narayandas, Sunil Gupta, and Rachna Tahilyani, “Flipkart: Transitioning to a Marketplace Model,” Case 516-017 (Boston: Harvard Business School, 2015, revised 2016).

3. Jeffrey Dastin, “Exclusive: Amazon’s Internal Numbers on Prime Video, Revealed,” Reuters, March 14, 2018, https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FX.

4. Ibid.

5. Tricia Duryee, “Amazon May Have up to 80 Million High-Spending Prime Members Worldwide,” GeekWire, September 14, 2015.

6. Christian Camerota, “Amazon’s Prime Opportunity,” ...

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Publisher Resources

ISBN: 9781633692695