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Driving Digital Strategy
book

Driving Digital Strategy

by Sunil Gupta
July 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Driving Digital Strategy

Index

accelerators, 207

Accenture, 57

AccorHotels, 117, 123126

acquisitions, 208

ad-blocking software, 156

additive manufacturing, 103108

Adidas, 105

Adobe, 9, 190191, 196

Acrobat, 72

freemium strategy, 151152

internal operations at, 199201

transition management at, 193195

advertising, 150151. See also marketing

Amazon, 16

annoying, 155156, 160, 165

attention spans, 172

attribution and, 9, 180182

banner ads, 143

click-through rates of, 9

correlation vs. causality and, 174180

digital, 173

engagement and persuasion in, 166

engaging consumers and, 155172

mobile, 3739, 156160

online–offline interaction in, 184185

personalization and retargeting of, 143144

providing value in, 156, 158160

snackable content and, 172

story making in, ...

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Publisher Resources

ISBN: 9781633692695