July 2018
Intermediate to advanced
288 pages
6h 35m
English
accelerators, 207
Accenture, 57
acquisitions, 208
ad-blocking software, 156
additive manufacturing, 103–108
Adidas, 105
Acrobat, 72
internal operations at, 199–201
transition management at, 193–195
advertising, 150–151. See also marketing
Amazon, 16
attention spans, 172
banner ads, 143
click-through rates of, 9
correlation vs. causality and, 174–180
digital, 173
engagement and persuasion in, 166
engaging consumers and, 155–172
online–offline interaction in, 184–185
personalization and retargeting of, 143–144
providing value in, 156, 158–160
snackable content and, 172
story making in, ...