January 2009
Intermediate to advanced
240 pages
5h 7m
English
Virgin Group chairman and founder Richard Branson acknowledges the importance of aligning business strategy and culture with his organization's ability to diversify and grow, yet remain cohesive: "Our culture is who we are and our culture shapes how we do business. You don't stay in business and propagate new ventures the way we do without making sure that cultural values and business practices are in tune with one another." Indeed, some companies find that managing corporate culture so that it meshes with strategic objectives can lead to better performance. Harrah's Entertainment, a Las Vegas–based casino and hotel empire, actively instills and reinforces a performance culture ...
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