Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
by Rob Cross, Robert J. Thomas
About The Authors
Rob Cross (http://www.robcross.org) is associate professor of management at the University of Virginia's McIntire School of Commerce and research director of The Network Roundtable. As both educator and consultant, he has worked with a wide range of well-known companies and government agencies in applying network concepts to critical business issues. He is coauthor, with Andrew Parker, of The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations, published in 2004. Cross's work on social networks has also been published repeatedly in such venues as Harvard Business Review, Sloan Management Review, California Management Review, Organizational Dynamics, McKinsey Quarterly, and Academy of Management ...
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