Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
by Rob Cross, Robert J. Thomas
Preface
Most leaders readily acknowledge the importance and power of informal networks for getting work done in their organizations. Yet they generally spend little if any time assessing and managing these networks—a mistake with substantial implications for innovation and performance. Network analysis provides a powerful means for leaders to understand and drive value through this seemingly invisible aspect of organizations. Does information flow smoothly across formal structures and allow the organization to leverage scale and expertise in product or service offerings? Is innovation spurred at key points by effective networks that knit together functions, offerings, and technical capabilities? Is the organization overly focused on a few decision ...
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