Introduction
Shipping great software on time, the subject of this book, is a simple enterprise—at least at the conceptual level. First you develop a good understanding of your customers and of your position in the market. Then you define a software product that uniquely satisfies the market’s needs. Then you develop the product and ship it, communicating its great value to the intended recipients. They buy it and are very happy they did. You are rewarded commensurably and take your place among the software illuminati. Fortune, Wired, and Rolling Stone do cover stories on you.
More people have ascended bodily into heaven than have shipped great software on time.
Of course, more people have ascended bodily into heaven than have shipped great ...
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