August 2006
Intermediate to advanced
224 pages
6h 39m
English
Content preview from Dynamics of Software Development, Second Edition
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#54: Create a winning image
To underlie all of your efforts, products, and messages, you must create a winning image, for several reasons.
Customers identify with their software. Software is one of those things, like cars or homes, with which customers strongly identify. Probably because they spend so much time using their software, they tend to view themselves as a product x expert, or a product y user. Even the terminology is suggestive: customers don’t buy software; they adopt it. Think about that.
Customers want something others perceive as desirable. The software they use is a measure of your customers’ status, their “with-it-ness.” As they see it, their relevance in this computer era is determined in large measure by your relevance. The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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